Patrick Mahomes Breaks NFL Rules for….
1. In one of the more archaic and nonsensical rules in sports, NFL players are not allowed to appear in commercials or advertisements drinking beer or directly endorse a beer. In fact, NFL players were only allowed to have their likeness appear in beer ads beginning in 2019.
However, Coors Light and Patrick Mahomes have found a way around this detail. A clever new commercial with the star quarterback dropped Tuesday and immediately acknowledges that Mahomes cannot endorse the alcoholic product.
However, the spot isn’t for Coors Light beer. It is for an actual Coors light. As in a flashlight. But the branding for Coors Light was prominent and aggressive throughout the one-minute ad, accomplishing just what the beer company wanted.
The commercial also features some of the signature promo lines that Coors uses in its beer commercials, describing the flashlight as, “high-quality steel so it feels as cold as the Rocky Mountains.”
Remember, Patrick Mahomes would like you to buy a Coors light, not a Coors Light.
2. Reds first baseman Joey Votto prepared for his team’s game against the Yankees on Tuesday by paying tribute the team’s former assistant to the traveling secretary.
3. LeBron got screwed by his own company on Tuesday. In a promo for the next edition of The Shop, James was shown talking about Brittney Griner and said, “Now, how can she feel like America has her back? I would be feeling like, ‘Do I even want to go back to America?’”
Naturally, LeBron haters went on the attack over the quote. Why someone at The Shop would use that quote as a hot soundbite with no context in a promo is baffling. Yes, you’ll get attention for the show, but you’re also going to cause a total s—storm for the show’s star.
LeBron ended up tweeting a clarification of his comment, but by then, the damage was done.
4. You know it’s the dog days of summer (no pun intended) when this is what’s going on during First Take.