NBA and Dallas Mavericks superstar Luka Doncic ended his long-standing legal battle that started in September this year with his mother, Mirjam Poterbin, over trademark rights to his name. Doncic had filed to erase the trademark “Luka Doncic 7,” owned by his mom.
He wanted to pursue a new trademark with “77,” replacing the “7.” However, an examiner considered Doncic’s application to file his trademark could cause consumer confusion due to the mark his mom has owned since 2018.
The Mavericks superstar intended to release his line of goods and services with the “77” trademark in the US. However, the other trademark owned by his mother, highlighted by No. 7, was still active.
Doncic filed a petition to cancel the mark owned by his mother. Doncic claimed that his case to cancel the registration of the “7” mark is based on the fact that, “upon information and belief,” his mother didn’t use the trademark in the US. According to him, she didn’t show the intent to resume the use of the logo. Doncic also cited that he has no association with the trademark anymore.
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Both sides firmly stood their ground with valid reasoning to an extent, making it a complicated legal battle.