Kyle Busch is a household name in the world of NASCAR, and it’s no wonder why. Not only is he a fierce competitor on the track, but he is also the highest-paid driver in the sport. With a net worth in the millions, Busch has cemented his place at the top of the NASCAR food chain. His impressive on-track record, combined with several lucrative sponsorship deals, has made him one of the most sought-after drivers in the sport. Busch’s success has not gone unnoticed, and he has become one of the most recognizable faces in all of NASCAR. His skill, determination, and business acumen have all contributed to his status as the highest-paid driver in the sport.
Despite his move into another team for the 2023 season, Busch’s record-high pay of $16,900,000 was a massive four million more than the driver next in line. Just a year prior to that, Busch used to earn a total of $17.8 million out of the entire NASCAR grid. Only a few of them have salaries that constitute the 8-figure range. Two of them are Busch’s old teammates; Denny Hamlin and Martin Truex Jr. Another driver to be in the eight-figure range would be Stewart Haas Racing‘s driver, Kevin Harvick.
However, after his primary sponsor, the iconic M&Ms decided to depart the sport earlier last year. That left out Busch in the open to dry. But with a stroke of luck, Richard Childress Racing found him a seat for the next season.
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Now we would only have to wait to find out Rowdy’s latest pay scale. Considering his history, there is a 50-50 probability there would be enough lucrative deals waiting to get signed with him. However, as of now, only a few sponsors for Busch’s car are known to the public.
Back in December, RCR announced that 3CHI, Alsco, Lenovo, and BetMGM would join in as additional sponsors for Busch’s car. Moreover, Cheddar’s Scratch Kitchen would be their new primary sponsor. Although, the sponsors were revealed. They shared no figure with the public. This adds to the question if Rowdy would be able to retain his lead in terms of driver salaries or not.